Click here to enjoy a compelling interview with Benedetto CEO/President, Howard Paul on the insightful podcast for marketers, “Uncooked” with Jacqueline Lieberman. If you like it, be sure to subscribe, rate, and review!

From the episode description: “The raw truth of a brand is always found in the origin story. On today’s episode of Uncooked, Howard Paul President and CEO of Benedetto Guitars reveals how they’ve taken Bob Benedetto’s legacy of craftsmanship into the 21st century. We’re discussing how to create an unforgettable brand among superfans who may never own a Benedetto guitar – the “holy grail” of brand loyalty.  And how the unique sound of a Benedetto makes it a self-less instrument, designed with the audience in mind.”

This entry was posted in News. Bookmark the permalink.

Comments are closed.